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ORIGINS


 LAURENE THE LABEL OFFERS UNISEX CLOTHING & ACCESSORIES WITH A LOOSE & FLATTERING FIT ON ALL BODY TYPES. THE LABEL EMBRACES INDIVIDUALITY AND CREATIVITY. ENCOURAGE THE INTUITIVE, EXPRESSIVE AND AMBITIOUS SIDE OF YOU. LAURENE THE LABEL IS A DIFFERENT ELEMENT OF APPAREL FOR A STREET CASUAL LIFESTYLE.

THE STORY BEHIND THE LABEL
"LAURENE THE LABEL began as a simple idea in February of 2017. I wanted to create a clothing brand ever since I knew how to dress and it only occurred to me to begin my project then. I learned the basics of running a small business through a mutual friend and that's when I started playing around with different designs and ideas. But as months went on, I got tired of my ideas and I realized my designs weren't strong enough. I let my creative mind brew for a few months and in August of 2017, a logo was developed and I knew that was the start of something new. My small business progressed as I came up with new ideas and designs. I realize the greatest work, for me at least, comes out of spending time by myself, and plenty of it. In the recent months, I've connected with new people and have seen brilliant work from others that inspired me to create the first season of a clothing label that reflects my personal style but also others' within the urban wear community. With 'THE LABEL', you can express your individuality with an urban edge. Embrace that energy because you attract what you put into this world, hence one of the reasons why we say to "MANIFEST THE VISION".This is only the beginning of something great and I appreciate everyone that supports the vision."

-Aline Tongkhuya, creator of LAURENE THE LABEL